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Google reversed course and decided to keep the cookie. What now?
In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be…
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Mark E. Chiles
Google is shutting down another service
Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.
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Mark E. Chiles
Emerging Trends in Tracking Without Cookies
In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user…
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Mark E. Chiles
How to Unlock Revenue Growth with Google Analytics 4
Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of…
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Mark E. Chiles
Breaking Down CDPs and DMPs: What They Mean for Customer Analysis
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) stand out as essential components in the modern marketer’s arsenal needed for…
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Mark E. Chiles

January 2024

Navigating the Post-Cookie Era: Strategies for Companies to Thrive Amid Google's Privacy Sandbox Changes
As Google progresses with its "Privacy Sandbox" initiative, aimed at phasing out third-party cookies and tracking technologies, the landscape for…
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Mark E. Chiles

December 2023

How to Effectively Collect and Use First-Party Data: A Practical Guide
In today's data-driven world, businesses rely on valuable information to make informed decisions, understand their customers, and drive growth.
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Mark E. Chiles

November 2023

Google's Rolling Updates, Microsoft Blocks ChatGPT, and new Meta Ad tools
Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.
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Mark E. Chiles

October 2023

Elevate Your Marketing Strategies with AI-Enhanced Customer Data Platforms
Explore the synergies between Artificial Intelligence and Customer Data Platforms to deliver unparalleled customer experiences, drive operational…
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Mark E. Chiles
Harnessing Audience Insights for Business Growth and Scalability
Decoding Audience Dynamics: A Catalyst for Tailored Growth Strategies
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Mark E. Chiles

September 2023

The Cookieless Future is Here: Steps for SMEs to Take Now
No More Waiting - How Small Businesses Can Adapt to the New Cookieless Reality
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Mark E. Chiles
Leveraging AI for Enhanced Video Advertising on YouTube: A Guide for Business Professionals
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
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Mark E. Chiles
© 2024 Mark E. Chiles
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