Archive - Overwrite Media

Google reversed course and decided to keep the cookie. What now?

In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be…

Aug 23 •

Google is shutting down another service

Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.

Aug 23 •

Emerging Trends in Tracking Without Cookies

In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user…

Aug 23 •

How to Unlock Revenue Growth with Google Analytics 4

Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of…

Aug 23 •

Breaking Down CDPs and DMPs: What They Mean for Customer Analysis

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) stand out as essential components in the modern marketer’s arsenal needed for…

Aug 23 •

January 2024

Navigating the Post-Cookie Era: Strategies for Companies to Thrive Amid Google's Privacy Sandbox Changes

As Google progresses with its "Privacy Sandbox" initiative, aimed at phasing out third-party cookies and tracking technologies, the landscape for…

Jan 26 •

December 2023

How to Effectively Collect and Use First-Party Data: A Practical Guide

In today's data-driven world, businesses rely on valuable information to make informed decisions, understand their customers, and drive growth.

Dec 29, 2023 •

November 2023

Google's Rolling Updates, Microsoft Blocks ChatGPT, and new Meta Ad tools

Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.

Nov 20, 2023 •

October 2023

September 2023

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