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Emerging Trends in Tracking Without Cookies

Emerging Trends in Tracking Without Cookies

In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.

Mark E. Chiles's avatar
Mark E. Chiles
Aug 23, 2024
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Emerging Trends in Tracking Without Cookies
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In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning. With growing privacy concerns, regulatory pressures like the GDPR and CCPA, and tech giants like Google announcing plans to phase out third-party cookies, the digital wo…

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