Google Universal Analytics to GA4 - What Marketers Need to Know
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics, or UA, as has been the short-hand version. Google is mandating this change to take place tomorrow, July 1st, 2023. Marketers must make the switch in order to avoid data loss, as Google …
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